45
watercolor paper 5x7
Skip itA small market ($91K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great483.13avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.48avg listing price — sweet spot $15–$100
Price range
Okay$5.52–$21.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$91K$91K/yr · 63K searches
Growth
Bad-3.3%90-day search growth — must beat 0% to launch