64
water color paper 8.5 x 11
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Growth
Great+87.3%90-day search growth — must beat 0% to launch
Competition
Great39%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Avg price
Good$14.53avg listing price — sweet spot $15–$100
Price range
Good$4.91–$38.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,490.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$71K$71K/yr · 46K searches
Signals No Dominant Brand