60
water brush
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,112.9avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.50–$26.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$237K$237K/yr · 340K searches
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Avg price
Okay$9.20avg listing price — sweet spot $15–$100