40
water activated eyeliner
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.30–$28.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$11.96avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Review moat
Bad7,325.77avg incumbent reviews — the moat a new listing must climb
Market size
Bad$39K$39K/yr · 134K searches