45
washi paper
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$15.29avg listing price — sweet spot $15–$100
Review moat
Good516.9avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.96–$37.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Market size
Bad$49K$49K/yr · 136K searches