47
wall plaster
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Market size
Good$643K$643K/yr · 563K searches
Avg price
Good$13.05avg listing price — sweet spot $15–$100
Growth
Good+23.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,574.09avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.19–$20.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand