54
velvet ribbon
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but soft demand (-11.9% this quarter) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Great42%top-5 brand share — no brand owns this niche
Review moat
Good654.6avg incumbent reviews — the moat a new listing must climb
Market size
Good$634K$634K/yr · 2.9M searches
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Okay$3.35–$25.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.98avg listing price — sweet spot $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand