28
velvet ribbon 3 inch
Skip itSoft demand (-45.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Good$13.56avg listing price — sweet spot $15–$100
Review moat
Good1,132.09avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay$6.94–$21.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad8.3%return rate — above 5% kills the launch gate
Market size
Bad$30K$30K/yr · 62K searches
Growth
Bad-45.7%90-day search growth — must beat 0% to launch