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velvet fabric
Skip itSoft demand (-31.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$16.58avg listing price — sweet spot $15–$100
Review moat
Great485.07avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.67–$42.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$132K$132K/yr · 973K searches
Returns
Bad6.9%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.4%90-day search growth — must beat 0% to launch