50
vellum jackets for 5x7 invitations
Worth a lookShows a thin review moat (138 avg reviews), but strong incumbent ratings (4.8★) keeps it on the watch list.
Review moat
Great138.02avg incumbent reviews — the moat a new listing must climb
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$17.12avg listing price — sweet spot $15–$100
Price range
Great$6.91–$47.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$177K$177K/yr · 416K searches
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand