45
velcro name patch
Skip itSoft demand (-0.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay1,500.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.80avg listing price — sweet spot $15–$100
Price range
Okay$3.99–$25.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$150K$150K/yr · 421K searches
Growth
Bad-0.6%90-day search growth — must beat 0% to launch