50
varnish
Worth a lookShows low returns (1.1%), but a deep review moat (7,276 avg reviews) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.94avg listing price — sweet spot $15–$100
Market size
Good$363K$363K/yr · 370K searches
Price range
Okay$4.80–$24.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,276.27avg incumbent reviews — the moat a new listing must climb