27
valentines paper
Skip itSoft demand (-97.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible41.1avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Okay$10.67avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$36K$36K/yr · 164K searches
Growth
Bad-97.2%90-day search growth — must beat 0% to launch
Price range
Bad$7.67–$13.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier