30
valentine picks
Skip itSoft demand (-96.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great371.3avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good$6.07–$26.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.01avg listing price — sweet spot $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$25K$25K/yr · 116K searches
Growth
Bad-96.5%90-day search growth — must beat 0% to launch