55
upholstery batting
Worth a lookShows a sweet-spot price point ($20.42 avg), but soft demand (+6.7% this quarter) keeps it on the watch list.
Avg price
Great$20.42avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good525.3avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.04–$34.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$213K$213K/yr · 231K searches
Growth
Okay+6.7%90-day search growth — must beat 0% to launch