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union pacific
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Review moat
Great140.16avg incumbent reviews — the moat a new listing must climb
Competition
Great25%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$137.76avg listing price — sweet spot $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$110K$110K/yr · 142K searches
Price range
Bad$3.98–$383.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-25.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Price