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twill tape
Skip itStrong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Review moat
Good611.56avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.26avg listing price — sweet spot $15–$100
Price range
Okay$4.99–$20.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Market size
Okay$105K$105K/yr · 169K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals Low Review Barrier