50
tufting frame
Worth a lookShows a thin review moat (57 avg reviews), but soft demand (-19.5% this quarter) keeps it on the watch list.
Review moat
Incredible57.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Competition
Great34%top-5 click share — an open shelf
Avg price
Good$115.43avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$193K$193K/yr · 129K searches
Price range
Okay$53.38–$233.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.5%90-day search growth — must beat 0% to launch