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translucent polymer clay
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,087.87avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.48avg listing price — sweet spot $15–$100
Price range
Good$5.77–$24.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Market size
Bad$75K$75K/yr · 131K searches
Brand share
Bad98%top-5 brand share — brand-locked demand