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Skip itSoft demand (-23.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.78avg listing price — sweet spot $15–$100
Price range
Great$7.12–$39.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,022.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay$127K$127K/yr · 55K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-23.4%90-day search growth — must beat 0% to launch