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toilet paper rolls for crafts
Skip itA concentrated shelf (top 5 take 74% of clicks) — this niche doesn't clear our bar today.
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.11avg listing price — sweet spot $15–$100
Review moat
Great451.2avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.01–$31.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Market size
Okay$163K$163K/yr · 71K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf