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toddler face paint
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Good+57.6%90-day search growth — must beat 0% to launch
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.51avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$5.08–$24.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,265.81avg incumbent reviews — the moat a new listing must climb
Market size
Bad$16K$16K/yr · 26K searches
Brand share
Bad100%top-5 brand share — brand-locked demand