50
tim holtz
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but soft demand (-11.8% this quarter) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$17.72avg listing price — sweet spot $15–$100
Review moat
Good545.94avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay$147K$147K/yr · 520K searches
Price range
Okay$4.89–$276.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.8%90-day search growth — must beat 0% to launch