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56

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Worth a look

Shows a fragmented shelf (top 5 take 22% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 5Growth 49Conversion 8Competition 93Returns 56Price range 79Avg price 68Brand share 92Review moat 90Quality gap 65

Competition

Great22%

top-5 click share — an open shelf

Brand share

Great43%

top-5 brand share — no brand owns this niche

Review moat

Great206.13

avg incumbent reviews — the moat a new listing must climb

Price range

Great$3.80–$61.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.14

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.8%

return rate — above 5% kills the launch gate

Growth

Okay+19.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$19K

$19K/yr · 214K searches

Products