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thyme essential oil
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good1,168.27avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Good+24.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.30–$27.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.76avg listing price — sweet spot $15–$100
Market size
Okay$209K$209K/yr · 167K searches