46
thread stand
Skip itSoft demand (-12.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Good$6.74–$34.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,086.65avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.57avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad$87K$87K/yr · 111K searches
Growth
Bad-12.0%90-day search growth — must beat 0% to launch