44
thin washi tape
Skip itPrices mostly outside the sweet spot ($4.94–$14.61) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,233.92avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Bad$7.55avg listing price — sweet spot $15–$100
Market size
Bad$43K$43K/yr · 133K searches
Growth
Bad-27.3%90-day search growth — must beat 0% to launch
Price range
Bad$4.94–$14.61cheapest to priciest tracked listing — scored on the share inside $15–$100