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thermal stencil paper
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$34.55avg listing price — sweet spot $15–$100
Price range
Incredible$19.41–$53.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good985.5avg incumbent reviews — the moat a new listing must climb
Market size
Good$281K$281K/yr · 55K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand