45
the warm company
Skip itSoft demand (-18.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$44.13avg listing price — sweet spot $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Market size
Good$304K$304K/yr · 108K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay$8.04–$280.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,157.2avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.7%90-day search growth — must beat 0% to launch