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50

testor corp.

Worth a look

Shows a sweet-spot price point ($25.40 avg), but soft demand (-25.1% this quarter) keeps it on the watch list.

Market size 69Growth 12Conversion 38Competition 65Returns 84Price range 75Avg price 95Brand share 28Review moat 48Quality gap 23

Avg price

Incredible$25.40

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Great$3.13–$50.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$708K

$708K/yr · 907K searches

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,705.23

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-25.1%

90-day search growth — must beat 0% to launch

Reviews