46
taylor swift crafts
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Review moat
Great115.35avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good$14.41avg listing price — sweet spot $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay$6.95–$22.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-28.1%90-day search growth — must beat 0% to launch
Market size
Bad$21K$21K/yr · 30K searches