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tan paper
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Growth
Great+72.8%90-day search growth — must beat 0% to launch
Avg price
Good$14.75avg listing price — sweet spot $15–$100
Review moat
Good778.8avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.91–$24.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$131K$131K/yr · 105K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand