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tan felt

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A small market ($63K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 17Conversion 85Competition 60Returns 66Price range 73Avg price 54Brand share 46Review moat 82Quality gap 33

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Review moat

Great367.38

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.94–$120.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$12.42

avg listing price — sweet spot $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-15.5%

90-day search growth — must beat 0% to launch

Market size

Bad$63K

$63K/yr · 53K searches

Search terms