56
tan cardstock
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Competition
Great34%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good535.2avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.84avg listing price — sweet spot $15–$100
Price range
Good$5.25–$28.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$31K$31K/yr · 28K searches