54
table easel
Worth a lookShows a sweet-spot price point ($25.79 avg), but soft demand (-14.3% this quarter) keeps it on the watch list.
Avg price
Incredible$25.79avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Good$4.55–$143.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,173.52avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$165K$165K/yr · 139K searches
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand