60
sublimation tumblers
Launch itA $2.3M/yr market growing +10.4% this quarter with returns at 1.0% — clears our launch bar.
Market size
Incredible$2.3M$2.3M/yr · 1.1M searches
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Great$55.00avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,171.82avg incumbent reviews — the moat a new listing must climb
Price range
Good$12.61–$175.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality