55
styrofoam
Worth a lookShows a fragmented shelf (top 5 take 32% of clicks), but soft demand (-7.8% this quarter) keeps it on the watch list.
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$17.23avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$5.79–$33.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good992.59avg incumbent reviews — the moat a new listing must climb
Market size
Good$404K$404K/yr · 892K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.8%90-day search growth — must beat 0% to launch