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styrofoam cones
Worth a lookShows a fragmented shelf (top 5 take 33% of clicks), but soft demand (-3.3% this quarter) keeps it on the watch list.
Competition
Great33%top-5 click share — an open shelf
Review moat
Great409.72avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.34avg listing price — sweet spot $15–$100
Price range
Good$6.68–$31.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$261K$261K/yr · 391K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Okay3.7%return rate — above 5% kills the launch gate
Growth
Bad-3.3%90-day search growth — must beat 0% to launch