51
stuffing
Worth a lookShows low returns (0.6%), but soft demand (-18.6% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Market size
Great$897K$897K/yr · 958K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Price range
Okay$0.99–$21.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,759.13avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.46avg listing price — sweet spot $15–$100
Growth
Bad-18.6%90-day search growth — must beat 0% to launch