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stripology ruler for quilting
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$38.95avg listing price — sweet spot $15–$100
Price range
Great$11.90–$99.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good660.26avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Market size
Good$593K$593K/yr · 414K searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand