54
stork scissors
Worth a lookShows low returns (1.0%), but soft demand (-15.1% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good$14.68avg listing price — sweet spot $15–$100
Price range
Good$4.55–$39.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good778.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$82K$82K/yr · 73K searches
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand