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stitch book embroidery
Worth a lookShows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Great$21.55avg listing price — sweet spot $15–$100
Review moat
Great193.85avg incumbent reviews — the moat a new listing must climb
Price range
Great$13.58–$28.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$866K$866K/yr · 1.4M searches
Returns
Good2.0%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-66.8%90-day search growth — must beat 0% to launch