46
stiff felt
Skip itA small market ($118K/yr) — this niche doesn't clear our bar today.
Price range
Good$4.23–$37.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good851.04avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.06avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Market size
Okay$118K$118K/yr · 154K searches
Signals No Dominant Brand