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stickum
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.29–$23.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.72avg listing price — sweet spot $15–$100
Review moat
Okay2,735.08avg incumbent reviews — the moat a new listing must climb
Market size
Okay$129K$129K/yr · 101K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf