40
sticks
Skip itPrices mostly outside the sweet spot ($3.94–$12.39) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$178K$178K/yr · 514K searches
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Review moat
Bad5,538.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.34avg listing price — sweet spot $15–$100
Price range
Bad$3.94–$12.39cheapest to priciest tracked listing — scored on the share inside $15–$100