40
sterling silver earring backs
Skip itPrices mostly outside the sweet spot ($4.03–$16.29) — this niche doesn't clear our bar today.
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,646.88avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Avg price
Okay$9.89avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$52K$52K/yr · 55K searches
Price range
Bad$4.03–$16.29cheapest to priciest tracked listing — scored on the share inside $15–$100