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stencil vinyl
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$11.99avg listing price — sweet spot $15–$100
Price range
Good$6.60–$23.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$130K$130K/yr · 127K searches
Review moat
Bad4,519.3avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand