45
squishy glue
Skip itPrices mostly outside the sweet spot ($2.76–$10.07) — this niche doesn't clear our bar today.
Growth
Incredible+570.6%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad5,211.59avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad$7.56avg listing price — sweet spot $15–$100
Market size
Bad$16K$16K/yr · 61K searches
Price range
Bad$2.76–$10.07cheapest to priciest tracked listing — scored on the share inside $15–$100