48
square hole punch
Skip itSoft demand (-43.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great286.34avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.93avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.80–$30.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$216K$216K/yr · 344K searches
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-43.5%90-day search growth — must beat 0% to launch
Signals High Returns