47
square embroidery hoop
Skip itSoft demand (-20.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.54avg listing price — sweet spot $15–$100
Price range
Great$6.57–$59.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good860.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.0%return rate — above 5% kills the launch gate
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad$96K$96K/yr · 139K searches
Growth
Bad-20.1%90-day search growth — must beat 0% to launch